Virtual Reality
Never afraid to jump right in and take on a challenge, we created a groundbreaking 360 degree Virtual Reality Experience for the launch event of the new Astra.
The user got to be featured as the star of our slick snd stylish piece, with the overall creative taking its lead from the aspirational movie Oceans 11.
First of all, the user got to be the hero in a stunt scene by donning a pair of VR goggles. A groundbreaking piece of VR was filmed at Millbrook Proving ground with a stunt driving setup and a 360 rig. A combination of live action, animation, editing, grading, sound design all combined to make this a really wow piece.
As well as the 360 VR piece, we also created an interactive trailer, in which the user once again landed the leading role.
All that hard work was certainly rewarded when we picked up our IVCA Award!
