SQUAREZERO BECOMES CONTENT PROVIDER FOR PHILIPS WOWvx 3d PLASMA SCREENS
APRIL 2008
The incredible WOWvx lenticular plasma screens provide a true 3d depth picture
without the use of glasses. SquareZero mastered the art of creating the holographic depth images with the
award winning Toyota Auris launch. Now Philips have recognised us as an official content designer
and provision service. Our toyota sequence can be seen on their website along with more details about the technology.
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SQUAREZERO SPEEDO FASTSKIN LZR RACER.
FEBUARY 2008
Speedo International Limited, commissioned SquareZero
to create an enthralling presentation on the Musion Eyeliner
System for the Launch of Speedo’s new swimsuit: The Fastskin LZR
Racer. The launch, also celebrating Speedo’s 80th year, took
place globally in New York, London, Sydney and Tokyo, on February 12th 2008.
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SQUAREZERO WIN AWARD AT IVCA
LIVECOM 2007
OCTOBER 2007
For outstanding innovation in live event content.
Using the Musion Eyeliner (TM) System in which images are holographically
projected into a stage setting, Squarezero designed, shot, animated, directed
and produced the content for the Toyota Auris promo ‘Created Around
You’, under creative agency Brandwidth.
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| SQUAREZERO COMPLETE 12 X LIVE
ACTION+ANIMATION
SPOTS FOR DISNEY CHANNEL
AUGUST 2007
Each spot begins with a fly through into a notice
board, which comes to life allowing the viewer to become submerged into
different worlds. The 12 spots, a mixture of live action and animation,
all vary in terms of style creating an exciting branded package that can
sustain many repeat viewings.
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| SQUAREZERO COMPLETE 3 X ANIMATED
SPOTS FOR TV6
SEPTEMBER 2007
SquareZero animators used Maya to rig and animate
the TV6 robot. Rendering was done in Mental Ray to create the dramatic
basement lighting of the robots home. The VFX that are incorporated
into each animation range from running water to sparks and explosions.
The compositing and final grade was acheived using Shake.
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| SQUAREZERO CREATES MAGIC WITH
DAVID BLAINE FOR LG
JANUARY 2007
SquareZero teamed up with Musion (TM) once again
for David Blaine's launch of the new LG Shine phone at Cirque in London.
The team completed the post for the piece in which Blaine which was projected
onto a stage at the venue in 2 locations and the two holograms interacted
with each other. The second half of the promo was designed, directed and
produced at SquareZero and involved a Musion 3D sequence showcasing the
new Shine phone along with logos of the sponsors involved.
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| SQUAREZERO CREATE TRUE 3D FOR
THE NEW TOYOTA AURIS
(AS FEATURED IN DIGIT MAGAZINE)
DECEMBER 2006
SquareZero have created unique in-store audio-visual
experiences for the launch of Toyota's new car, the Auris. Commisioned
by creative agency Brandwidth, who have developed the retail theatre concept
stores as a pivotal launch promotion for the Auris, the promos have been
made for 3d stereoscopic plasma screens and for Musion holographic cinema
projection systems.
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| SHAKESPEARE'S STORIES NOMINATED
FOR BAFTA.
The BBC's Shakespeare's Stories has been nominated
for a BAFTA. SquareZero created the in programme graphics for Midsummer
Night's Dream which involved tracking Live action with CGI.
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POKERZONE SCOOP TV PROGRAMME OF
THE YEAR FOR THEIR
FLAGSHIP SHOW
JANUARY 2006. After months of speculation
and voting, Pokerzone (SKY channel 226) won TV programme of the year at
The UK Gambling Awards for their flagship show, Poker Night Live.
Digital channel Pokerzone commissioned SquareZero to design and create the
entire brand package for the programme.This included the title sequence
plus all the graphics and animations for the in-play updates on the Poker
Table. |
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