SquareZero designed, directed, animated and produced over 10-minutes of exciting sequences and spectacular effects never before seen on the Musion Eyeliner SystemTM for the launch of Speedo’s new Fastskin LZR Racer® .

The content, an extension of Speedo’s print and advertising campaign, focused on time, precision and Leonardo da Vinci’s depiction of ideal perfection: The Vitruvian Man.

Also celebrating the 80th anniversary of Speedo, The piece recounts the history of Speedo, the R & D that has gone into developing the world’s fastest swimsuit, the extensive testing, and a spectacular buildup and then deconstruction of the special features of the swimsuit.

The presentation crescendos with Olympic Gold Medallist Michael Phelps in the vitruvian pose, wearing the Speedo Fastskin LZR Racer®, the symbol of swimming perfection.