The theme of the promo was 'Created Around You'.
We created molten mercury which grows, forming a wireframe,
which builds up around a driver, as panels lock into
position to complete the car.
The main promo uses the Musion Eyeliner (TM) System in which images are holographically
projected into a stage setting. The second version works
with the Philips 3D WOWvx Intelligent Display plasmas
which gives the viewer a real out-of-screen 3D experience.
Under Brandwidth's creative direction, Squarezero designed,
shot, animated, directed and produced the content that
would work on both these systems.
|
