SquareZero were commissioned by Speedo International Limited to create a dramatic presentation on the Musion Eyeliner SystemTM, for the launch of Speedo’s new swimsuit, the Fastskin LZR Racer®, launching on February 12th 2008, in 4 worldwide venues.

Under the creative direction of Speedo International Limited, SquareZero designed, directed, animated and produced all the content for the Musion piece, extending Speedo’s Brand Campaign print and advertising campaign, focusing on time, precision and Da Vinci’s depiction of ideal perfection: The Vitruvian Man.

The challenge was to give viewers the complete overview of the suit, in a way which would appeal to the swimming community, the scientific community and to the average viewer. 

The presentation is scientifically and technically accurate, whilst being engaging to watch.