NEWS
SquareZero have created unique in-store audio-visual experiences for the launch of Toyota's new car, the Auris. Commisioned by creative agency Brandwidth, who have developed the retail theatre concept stores as a pivotal launch promotion for the Auris, the promos have been made for 3d stereoscopic plasma screens and for Musion holographic cinema projection systems. The groundbreaking projection launches on January 15th for 4 weeks at the Bluewater shopping centre in Kent with 3D plasma screens featuring at 7 other sites nationwide. The promos for the two technologies have been created in unison using two custom made techniques.

Dynamic live action and CGI were combined to create images with depth which the viewer can reach out and almost touch. The Philips 3D Wow plasma screens use a lenticular technology to show truly three dimensional images without the need to wear special glasses.

The main sequence was produced for a large holographic projection based on the Pepper's Ghost principle using an 'invisible' mesh projection screen. This gives the impression of a life size car along with all the effects directly sitting on the stage within the showcase store.

Under the creative direction of Dean Johnson from Brandwidth, Najma Bhatti from Squarezero designed a sequence which would enhance the brand based on the strapline 'Created around you' and which would make the most of the depth effect of the screens.

The sequence involves animated mercury tendrils wrapping around featured car parts as well as the car building piece by piece whilst revolving slowly around the driver. Using Autodesk's Maya, a dummy 3d car was matched to the real car in order to render the all important Z depth pass which is used to give the live action car its illusion of depth.

Vicky Godfrey produced both the shoot and the post production. The two day shoot involved a combination of turntable and motion control photography at the Malcolm Ryan studios in Wandsworth. All post, animation and compositing was undertaken in house by the Squarezero team headed up by Olly Tyler, along with Jon Ossitt and Tom Giokobari.

Alex Estrella directed the live action shoot.

SHAKESPEARE'S STORIES NOMINATED FOR BAFTA.
The BBC's Shakespeare's Stories has been nominated for a BAFTA. SquareZero created the
in programme graphics for Midsummer Night's Dream which involved tracking Live action
with CGI.
See More about the programme on:
http://www.bbc.co.uk/drama/shakespeare/tvdramas.html

POKERZONE SCOOP TV PROGRAMME OF THE YEAR FOR THEIR FLAGSHIP SHOW
JANUARY 2006. After months of speculation and voting, Pokerzone (SKY channel 226)
won TV programme of the year at The UK Gambling Awards for their flagship show,
Poker Night Live.

Digital channel Pokerzone commissioned SquareZero to design and create the entire
brand package for the programme.This included the title sequence plus all the graphicsand animations for the in-play updateson the whole Poker Table.

Poker Night Live is reaching new audiences across the world and has recently launched
services in Canada, Germany, Scandinavia and Holland. It is also available on
Broadband via www.pokernightlive.com

STUDIO SPACE AVAILABLE FOR RENTAL
Studio space or individual work spaces to let in SquareZero's vibrant digital motion
graphics and production offices, based in Shoreditch, Rivington St, EC2A.£250 per month per desk including bills and broadband. Would suit individuals in
televison, video, animation or design. We have a common use kitchen area and boardroom
/ lounge area. Space available for up to four people.