TOYOTA AURIS PROMO
CLIENT: BRANDWIDTH / TOYOTA

SquareZero were commissioned by Agency Brandwidth to create content for the launch of the new Toyota Auris.

The main promo uses the Musion Eyeliner (TM) System in which images are holographically projected into a stage setting.

The second version works with the Philips 3D WOWvx Intelligent Display plasmas which gives the viewer a real out-of-screen 3D experience.

The theme of the promo was 'Created Around You'. So we created molten mercury which grows, forming a wireframe, which builds up around a driver, as panels lock into position to complete the car.

Under Brandwidth's creative direction, Squarezero designed, shot, animated, directed and produced the content
that would work on both these systems.