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TOYOTA AURIS



Musion Eyeliner is a unique HD projection system allowing spectacular 3D moving images to appear in a live stage setting. We have provided HD digital live action, 3d graphics and effects for Musion live events, that have impressed audiences internationally. Live or virtual presenters appear to interact with virtual images or characters on a real stage setting.

 

The main promo for Toyota's new car uses the Musion Eyeliner (TM) System in which images are holographically projected into a stage setting.

The second version works with the Philips 3D WOWvx Intelligent Display plasmas which gives the viewer a real out-of-screen 3D experience.

The theme of the promo was 'Created Around You'. So we created molten mercury which grows, forming a wireframe, which builds up around a driver, as panels lock into position to complete the car.

Under Brandwidth's creative direction, Squarezero designed, shot, animated, directed and produced the content that would work on both these systems.